A grassroots campaign
Grita. Canta. Vota. is a grassroots nonpartisan campaign dedicated to registering and mobilizing the Latino community for long-term engagement through music. We believe that every eligible Latino voter should have the opportunity to shape our community and nation through the power of their vote. Music plays an integral role in Latino culture, it’s part of our cultural identity – it’s a central part of our lives that brings people together. We want to use it to empower Latinos to understand the power of their vote and participate in the democratic process.
Vision
We envision a vibrant and civically engaged Latino community, creating a brighter future for themselves and their communities.
Mission
Our mission is to harness the power of music to inspire, inform, and mobilize Latinos to become civically engaged and be a part of the democratic process.
Our Story
ROOX LIVE and IncludUs Fund joined forces to create Grita. Canta. Vota. The campaign is on a mission to change the culture around voting and to increase participation of Latinos in every election. ROOX LIVE is a social impact agency connecting the world to the largest Latin concerts and festivals in the American continent! IncludUs Fund is a non-profit organization dedicated to creating a more inclusive and equitable world. Together we aim to use entertainment as a vehicle to reach the Latino community for political empowerment.
Massive
Events
What We Do
Inspire
and ReachReach millions of Latinos and inspire them to participate in the democratic process, emphasizing the importance of their voices in shaping their future.
Engage
VotersEngage voters at concerts, festivals and through radio and digital promotion, making the process easy and accessible for all.
Mobilize
the VoteMotivate registered Latino voters to cast their ballots on election day.
Founders
Euler Torres
Esau Torres
Bacilia Angel
Bridgette Gomez
