Grita. Canta. Vota. is a grassroots nonpartisan campaign dedicated to registering and mobilizing the Latino community for long-term engagement through music. We believe that every eligible Latino voter should have the opportunity to shape our community and nation through the power of their vote. Music plays an integral role in Latino culture, it’s part of our cultural identity – it’s a central part of our lives that brings people together. We want to use it to empower Latinos to understand the power of their vote and participate in the democratic process.
We envision a vibrant and civically engaged Latino community, creating a brighter future for themselves and their communities.
Our mission is to harness the power of music to inspire, inform, and mobilize Latinos to become civically engaged and be a part of the democratic process.
Grita Canta Vota was born when Los Malandrines — artists who believe music is a force for good — came to IncludUs Fund with a shared vision: use their platform to drive real social impact in the Latino community. IncludUs brought what it does best: the ability to co-design with artists, community partners, and volunteers on the ground to build something that actually moves people — not just reaches them.
Together, we built a campaign that grew into a movement. Over 80 artists joined the cause. More than 45 community partners activated in their cities and states. Volunteers showed up. And what started with roots in 5 states reached over 10 million people — with registered voters in all 40 states — proving that when culture, civic power, and community infrastructure come together, the impact is national.
Grita Canta Vota is a mission to change the culture around voting and increase Latino participation in every election — and with every artist, every partner, and every voice added, that mission grows.
ROOX LIVE and IncludUs Fund joined forces to create Grita. Canta. Vota. The campaign is on a mission to change the culture around voting and to increase participation of Latinos in every election. ROOX LIVE is a social impact agency connecting the world to the largest Latin concerts and festivals in the American continent! IncludUs Fund is a non-profit organization dedicated to creating a more inclusive and equitable world. Together we aim to use entertainment as a vehicle to reach the Latino community for political empowerment.
Reach millions of Latinos and inspire them to participate in the democratic process, emphasizing the importance of their voices in shaping their future.
Engage voters at concerts, festivals and through radio and digital promotion, making the process easy and accessible for all.
Motivate registered Latino voters to cast their ballots on election day.
Euler Torres
Esau Torres
